Zindagi Na Milegi Dobara is part of the Spanish education system and teaches its students how effective country brand positioning should be done

Did you know that Zindagi Milegi Na Dobara is part of a case study in Spanish colleges? (Photo credit – IMDb)

Zindagi Milegi Na Dobara has to be on everyone’s list of one of the most heartwarming movies. You can’t get bored watching Hrithik Roshan, Farhan Akhtar and Abhay Deol live their lives to the fullest. Apart from being a blockbuster movie, you will be interested to know that the movie is part of a case study in colleges in Spain. Yes! You read correctly.

Directed by Zoya Akhtar, the film is billed as a comedy-drama film on the road. Apart from the three main handsome guys, the film also features Katrina Kaif and Kalki Koechlin. Apart from its amazing acting and visuals, the film was praised for its music composed by Shankar-Ehsaan-Loy with lyrics by Javed Akhtar.

Getting back on topic, Zindagi Milegi Na Dobara recently completed 11 years, and the cast and crew couldn’t believe where the time was going. As reported by Bollywood Bubble, ZNMD with Hrithik Roshan, Farhan Akhtar and Abhay Deol in the lead is part of a marketing management course in Spain. Scroll below to read the full scoop.

Following the release of Zindagi Milegi Na Dobara, the Hrithik Roshan star has helped Spain get a much-needed tourism boost. According to the course, it shows that the film produced by Farhan Akhtar increased the country’s tourism rate by 65%. In the case study, ZNMD was like a brochure that gave them a boost in terms of tourism and business. The study also looks at the effectiveness of country brand positioning in movies. Isn’t that interesting?

Even after 11 years, ZNMD still feels like a breath of fresh air. The film had the most memorable moments, from scuba diving to skydiving. The film even gave everyone the most iconic character, Bagwati and sharing his picture on Twitter, the team wrote, “11 years ago a star came into our lives.”

Meanwhile, brother-sister duo Farhan Akhtar and Zoya Akhtar are teaming up again for another road trip just like Zindagi Milegi Na Dobara, starring Alia Bhatt, Katrina Kaif and Priyanka Chopra titled Jee Le Zaraa.

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